Marketing

Location: Tbilisi (flexible remote work; occasional in-person meetings)

Role Overview:

• Develop and execute multi-channel marketing plans (digital and offline) aligned with client objectives and KPIs.


• Manage campaign setup and optimization across SEO, PPC, social media and content channels; monitor performance and adjust tactics.


• Create and coordinate content production with designers, copywriters and external vendors to ensure creative consistency and on-time delivery.


• Conduct market and competitor research to inform strategy and media planning for local and regional campaigns.


• Prepare campaign briefs and media buys, and collaborate with teams to execute media plans.


• Monitor performance and reporting: use Google Analytics and platform insights to generate reports and recommend optimizations.


• Support client presentations, prepare briefs, and track timelines and budgets across multiple client campaigns.

• Proven experience managing digital channels: SEO, Google Ads (PPC), Facebook/Instagram and other paid social platforms.


• Media planning and buying fundamentals for local and regional markets.


• Content coordination: briefing, review cycles and working with creative teams.


• Analytics and reporting: Google Analytics, platform insights, basic data interpretation.


• Project management: timeline and budget tracking, multitasking across campaigns.


• SEO: best practices, keyword research and on-page optimization.


• Performance marketing metrics: CPC, CPA, CTR, ROAS and optimization using these metrics.


• Certifications (preferred): Google Ads or Google Analytics.