SEO / Business Development Executive

Role overview

Berks Technologies, a Lahore-based software agency serving clients in the UK, US, and EU, seeks a results-driven SEO / Business Development Executive to own the Upwork pipeline end-to-end. You will represent an established team of developers and designers, filter opportunities, craft tailored proposals, and manage first-touch client communication until leads are qualified and handed to the technical team.

Key responsibilities

• Source and filter relevant Upwork (or similar marketplace) job postings and prioritize opportunities aligned with company services and client budgets.
• Research client needs and craft bespoke, persuasive proposals and cover messages at an agency standard.
• Manage initial client communication on the platform: clarify requirements, negotiate scope and budget, and address client concerns to qualify opportunities.
• Coordinate with internal technical leads to prepare accurate estimates, scope documents, and handover briefs for qualified leads.
• Maintain a pipeline tracker and provide regular updates.

• Proven experience sourcing and winning freelance/marketplace projects (Upwork or similar) for software or digital services.
• Excellent written English with ability to produce tailored, professional proposals and messages matching enterprise-level expectations.
• Strong communication and negotiation skills for initial client discovery and scope/budget discussions.
• Ability to research client businesses and translate requirements into clear scope and handover notes for technical teams.
• Organizational skills to manage a multi-opportunity pipeline and update trackers consistently.
• Familiarity with Upwork platform features, proposals, client hiring signals, and dispute/contract basics.
• Commercial awareness to price services appropriately and spot red flags in client requests.
• Collaborative mindset to work with developers, designers, and management for estimates and delivery planning.