Marketing and Sales Intern

Hifan Global Trading (Pvt) Ltd. is a Lahore-based consultancy and services firm working across international education, business advisory and digital services. As the Pakistan arm of the Hifan Global Group, the company supports students, educational partners and corporate clients across South Asia.

Key responsibilities

• Support the marketing team in creating and scheduling social media posts and email campaigns targeted to education and advisory audiences.
• Assist with lead-generation: research target institutions and prospective student segments, build prospect lists and qualify leads for follow-up.
• Conduct market and competitor research and summarize inbound lead trends for Pakistan and regional markets.
• Participate in client outreach using prepared call scripts and follow-up emails; perform CRM data entry and track interactions.
• Prepare performance summaries and simple campaign reports using provided templates and present findings to the team.
• Coordinate with operations and admissions teams to ensure timely responses to enquiries and maintain follow-up processes.

• Must-have: Familiarity with social media platforms (LinkedIn, Facebook, Instagram) and basic content-creation principles.
• Strong written and verbal communication in English; ability to compose outreach messages and summaries.
• Basic CRM skills: data entry, tracking contacts, updating records and following workflow procedures.
• Comfort with Microsoft Office or Google Workspace, particularly Excel/Sheets for data lists and simple reporting.
• Research and analytical ability: market/competitor research, lead qualification and trend summarization.
• Professional customer-facing etiquette: polite phone and email communication, prompt follow-up and attention to detail.
• Organizational skills and ability to manage multiple small tasks and deadlines.
• Willingness to learn digital marketing concepts (paid-ads basics, email marketing metrics) and follow standard operating procedures.