Marketing Analyst

Location: Lahore, Pakistan (remote / online role)

Employment type: Full-Time

Career level: Experienced (Non-Managerial)

Salary: 10,000 - 20,000 PKR

Role overview

Sysridge Technologies is expanding its international analytics capability and seeks a Marketing Analyst to support data-driven growth initiatives targeting the Australian market. Reporting to the regional marketing lead, the role combines digital analytics, campaign measurement, market research and cross-functional collaboration to translate data into actionable recommendations that improve lead generation, conversion and customer engagement.

Key responsibilities

• Develop and maintain dashboards and regular reports on campaign performance, website behavior, acquisition channels and funnel metrics.
• Perform cohort, attribution and A/B test analyses to identify high-impact optimizations across paid, organic and email channels.
• Translate quantitative insights into clear recommendations for marketing, product and sales teams to increase conversion rates and reduce customer acquisition cost.
• Conduct market and competitor research focused on the Australian IT services landscape to inform positioning and messaging.
• Collaborate with digital marketing and engineering to implement tracking, tag management and data quality improvements.
• Support forecasting and ROI analysis for campaign planning and budget allocation.

• Hands-on experience with web and product analytics tools (e.g., Google Analytics 4, Mixpanel, Adobe Analytics).
• Strong SQL proficiency for data extraction and cohort analysis.
• Practical knowledge of tag management (e.g., GTM), event tracking implementation and data layer design.
• Experience building dashboards in BI tools (e.g., Looker, Tableau, Power BI) and presenting insights to non-technical stakeholders.
• Solid understanding of digital marketing channels (paid search, display, social, SEO, email) and channel performance metrics and attribution.
• Ability to design and analyze A/B tests and calculate statistical significance.

• Certification in digital analytics or BI tools.
• Experience working in cross-functional Agile teams.