Marketing Agent

Location: Liverpool (Remote role, UK-focused)

Overview:

Malpeli, an apparel and fashion brand serving the United Kingdom market from a remote team, is seeking a proactive Marketing Agent to drive digital growth and customer engagement. The successful candidate will plan and execute integrated campaigns across paid, owned, and earned channels to raise brand awareness, generate qualified leads, and increase online sales. You will report to the Marketing Manager and collaborate with design, merchandising, and customer support to ensure consistency of voice and creative.

Key responsibilities:

• Develop and manage end-to-end digital marketing campaigns across social media, search (Google Ads), email, content, and influencer partnerships to meet KPIs.
• Perform keyword research and implement on-page and off-page SEO improvements to increase organic visibility and traffic.
• Create, test, and optimize ad creatives, landing pages, and funnels to improve conversion rates and lower acquisition costs (A/B testing).
• Produce and schedule content for social channels; manage community engagement and influencer outreach.
• Set up and monitor campaign tracking, UTM tagging, and conversion reporting; analyze performance to recommend optimizations.
• Collaborate with design and merchandising to produce creative briefs and assets aligned with brand guidelines.
• Manage email marketing programs including segmentation and automation.

• 3+ years experience in digital marketing, preferably with ecommerce/fashion brands.
• Hands-on experience managing Facebook/Instagram Ads, TikTok Ads, and Google Ads with demonstrable ROI improvements.
• SEO skills: keyword research, on-page optimization, link-building fundamentals; familiarity with Google Search Console and Moz or SEMrush.
• Analytics & tracking: Google Analytics, UTM tagging, conversion tracking, campaign reporting.
• Creative & CRO: ad copywriting, visual briefs, landing page optimization, A/B testing.
• Email marketing experience with Mailchimp, Klaviyo, or similar; segmentation and automation.
• Familiarity with Shopify or similar ecommerce platforms (preferred).
• Excellent written and verbal English; ability to manage multiple campaigns remotely.

Preferred / Advantageous:

• Certifications in Google Ads, Facebook Blueprint, or SEO-related certifications.
• Bachelor's degree in Marketing, Business, Communications or equivalent experience.