Google Ads Specialist (PPC Expert)
LEGILEGACYOriginal job description
Source: mustakbil.comWe are looking for a results-driven Google Ads Specialist to manage and optimize paid advertising campaigns. The ideal candidate will manage Search, Display, Shopping and YouTube campaigns with a focus on conversion optimization, keyword strategy, and ROI.
Key Responsibilities
- Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, YouTube)
- Perform keyword research and competitor analysis
- Optimize campaigns for CTR, CPC, CPA and ROAS
- Monitor and analyze campaign performance using Google Analytics (GA4) and Ads dashboard
- Run A/B tests for ad copy, landing pages, and targeting strategies
- Manage budgets and bid strategies
- Generate performance reports and provide actionable insights
- Implement conversion tracking via Google Tag Manager and GA4
- Stay updated with Google Ads platform updates and best practices
- Expertise in Google Ads: Search, Display, YouTube, Shopping
- Strong knowledge of keyword research and competitor analysis
- Experience with conversion tracking (Google Tag Manager, GA4)
- Ability to optimize campaigns for CTR, CPC, CPA and ROAS
- Proficiency in Google Analytics (GA4)
- Experience in A/B testing (ads, landing pages, audiences)
- Understanding of audience targeting and remarketing strategies
- Budget management and bid strategy optimization
- Analytical mindset and ability to interpret data
- Good communication and reporting skills
Preferred
- Basic knowledge of SEO and landing page optimization
- Familiarity with SEMrush, Ahrefs or similar tools
🛈 This listing was aggregated from mustakbil.com. We index publicly-available job postings; all applications go directly to the source. Thyker does not collect payment for applications.
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