Digital Marketing Assistant

We are a fast-growing digital marketing agency seeking a driven and creative individual to assist the founder with day-to-day digital marketing operations. The candidate will support campaign setup and monitoring, content scheduling, reporting, and basic tracking while working on-site in Lahore.

Key responsibilities:

• Assist with Meta (Facebook) Ads campaign creation, audience targeting, ad set setup, and basic optimization
• Create and schedule content for Instagram, Facebook, and LinkedIn using content scheduling tools
• Monitor campaign and channel performance; read CTR, CPC, CPM, ROAS, and conversion rates
• Produce concise performance summaries and regular reports
• Maintain spreadsheets for reporting and budget tracking; use formulas and pivot tables
• Write and test ad copy, captions, and documentation
• Implement UTM tagging and basic tracking setup; work with Google Analytics or similar
• Follow processes, accept feedback from senior marketers, and manage multiple campaigns/content calendars

• Must-have: Meta Ads Manager (campaign creation, audience targeting, ad set setup, basic optimization)
• Social media platforms: Instagram, Facebook, LinkedIn; content scheduling tools
• Analytics: read CTR, CPC, CPM, ROAS, conversion rates; produce concise performance summaries
• Spreadsheets: reporting and budget tracking; formulas and pivot tables
• Ad copy & writing: ad copy testing, captions, documentation
• UTM tagging and basic tracking setup; Google Analytics or similar
• Organizational skills to manage multiple campaigns and content calendars
• Teamwork: follow processes and implement feedback from senior marketers