AI Business Growth & Lead Generation Specialist

Job Description: Company: Israr Modern Business Services Company

Role overview

Hands-on position to drive client acquisition for legal-services offerings using AI-driven strategies, marketing automation, and B2B outreach. Build scalable lead pipelines, design lead-scoring and nurture systems, and collaborate with legal teams to convert leads into retained clients.

Responsibilities

• Design and implement AI-enabled lead-generation campaigns targeting investors and corporate clients
• Develop and maintain sales funnels, lead-scoring models, and nurture sequences to increase conversion rates
• Integrate and optimize marketing automation platforms, CRMs, and AI/NLP/predictive analytics tools to streamline outreach and qualification
• Conduct market segmentation, competitive analysis, and identify high-value client personas
• Produce data-driven reports and dashboards showing pipeline health, ROI, and campaign performance
• Collaborate with lawyers and client managers to craft tailored messaging and qualify legal needs before handoff
• Continuously test and refine messaging, channels, and AI models to improve lead quality and conversion

Job Specification: Must-have

• Proven experience building B2B lead pipelines using AI tools, marketing automation, and CRM systems (e.g., HubSpot, Salesforce, or equivalent)
• Strong data-analysis skills: SQL or spreadsheet mastery; ability to build dashboards and interpret campaign metrics
• Familiarity with AI/NLP tools for prospecting, email personalization, and predictive lead scoring
• Hands-on experience with outbound channels: LinkedIn outreach, email sequences, content-driven acquisition, and paid channels
• Experience designing lead-scoring frameworks, A/B testing, and lifecycle marketing
• Experience with professional services or regulated industries and understanding of confidentiality/compliance considerations
• Excellent written and verbal communication and project-management skills

Preferred

• Certifications in digital marketing, CRM administration, or analytics

Job Rewards and Benefits: Incentive Bonus