Performance Marketing & Lead Generation Specialist

Employment Type: Full-Time

About Us

We are a group of UK-based businesses operating in vehicle remarketing, construction, beauty services, and IoT technology. We are seeking an experienced Performance Marketing & Lead Generation Specialist to drive business growth through digital marketing, lead generation, and paid advertising campaigns.

Key Responsibilities

• Plan, create, and manage Facebook and Instagram advertising campaigns
• Generate high-quality leads for UK-based businesses
• Manage and optimize Meta Ads campaigns to improve ROI
• Conduct keyword research and implement SEO strategies
• Improve website rankings and organic traffic
• Create and schedule engaging social media content
• Monitor campaign performance and prepare reports
• Track conversions, leads, and marketing KPIs
• Work closely with management to develop marketing strategies
• Identify new opportunities for lead generation and business growth

• Must-have: Minimum 2 years of experience in digital marketing
• Proven experience: Facebook Ads Manager and Instagram Ads (Meta Ads)
• Lead generation: Strong understanding of strategies for generating quality leads
• SEO: Keyword research, on-page optimization, Google Search Console
• Analytics: Google Analytics
• CRM: Experience using CRM systems
• Social media: Experience managing business accounts and content scheduling
• Communication: Excellent written and verbal English
• Work style: Ability to work independently in a remote environment
• Preferred: Experience generating leads for UK businesses and experience in automotive, construction, beauty, or technology industries
• Education/Qualification: Relevant marketing qualification preferred